Friday, August 29, 2008

An advertising world first has been launched in London - pitvertising.

The innovative new concept uses digital TV screens built into the armpits of shirts.

It was developed by deodorant manufacturer Right Guard as the ideal way to market its products.

A hired team of 'Pitvertisers' was sent out into the streets of London to test the new medium.

Passers-by were reportedly amazed by the new marketing tactic - some were clearly impressed; but others thought it the pits...

[SOURCE: Ananova. Used without permission or shame for our Friday Afternoon Moment of Whimsy.]


At 9/01/2008 07:53:00 AM, Anonymous Elaina said...

Wow!! What a great idea for advertising for a deodorant.


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