Most of America, and half the rest of the world, will watch the Super Bowl this Sunday.
That goes ditto for people who never watch football. And most of the non-football-fans will watch it for the commercials. During the Cold War, they said that if the Russians wanted to invade us, they'd do it during this game. These days, the folks at Homeland Security have given this event their high-risk rating, and that's why you won't see blimps flying overhead anymore. Back on the ground, a 30-second ad costs $3 million dollars this year, so the folks who make Miller High Life (once known as "the champagne of bottled beer") decided to buy a one-second ad. That's right, a one-second ad.
For this week's Friday Afternoon Moment of Whimsy, we feature the 30-second prelude to the Little Big Moment. In the second clip, we have a sampling of the moments that didn't make the cut, as well as a few outtakes. Come next week, we'll repeat a feature we did last year, and show you where you can see all or most of the commercials -- for those of you who can't even bear to sit through the game.
But I will, if only for the commercials. I'll also watch Bruce Springsteen during halftime, because I love his music, even though he embarrasses himself when he gets political. And I might even root for Pittsburgh. Not because they are favored with a 6.5 point spread, but because I've got a soft spot in my heart for that city, not to mention a few people I used to know there (and you gals know who you are).