Wednesday, November 17, 2010

Five Second Theatre:
Not Just Older, But Cooler Too

Time once again for our usual midday Wednesday feature.

Launched in the wake of Joe Camel, this ad campaign was intended to rebrand cigarettes for a new era. One where they're totally awesome and you'll look like Steve McQueen jumping over ten flaming alligators in a 1988 Kawasaki ZX-10. It worked so well, you have emphysema. What's that? You don't smoke? You did when you saw this ad. You just don't even remember, from all the smoking you did.

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