Friday, February 04, 2011

FAMW: Let The (Ad) Games Begin!

With the Super Bowl coming up this Sunday, longtime readers of mwbh (yes, both of you!) know what that means -- a review of the advertisements. First, let's take a look at the best of last year's, shall we?

These televised spots command top dollar every year, and were completely sold by October.

And, as USA Today reports ...

[I]f the famous "1984" commercial for Apple's Macintosh instantly changed the way Super Bowl ads were created, 2011's game may be remembered for changing forever the way marketers expand their campaigns — via new media far beyond the ad they buy in the Big Game.

Small wonder, then, that they have teamed up with Facebook and YouTube to give the viewing public a chance to vote for their favorite ads, starting about one hour before kickoff. Click here. But the big question, the answer to which matters more than the others, is:

Who will win this year's USA TODAY Ad Meter?

Meanwhile, north of the border, the Toronto Star has even announced its own Top Ten list this year. Here we feature on of our personal perennial faves, the eTrade baby ad. Reminds me of my own son at that age, he was quite the precocious one (sigh!). What better way to get a weekend like this one started, for this week's Friday Afternoon Moment of Whimsy?

1 comment:

Gail F said...

Other than the Old Spice Man ("The tickets are now diamonds!") this was my favorite ad last year, although it isn't mentioned much:

This year they were pretty dull.