Sunday, February 03, 2013

Let The Ads Begin!

The most expensive television air time in the States, is that which is purchased during the broadcast of the Super Bowl. This year, as of halftime, with all the world watching, the Baltimore Ravens are humiliating the San Francisco 49ers by a score of 21 to 6.

Of course, everyone remotely interested in sports and watching sporting events is tuned into the game, but not here at Chez Alexandre. There's nothing remotely athletic about sitting your fat @$$ on a couch and arguing about what a guy who is NOT sitting on his fat @$$ on a couch should or should not be doing. Ever wonder if that guy wishes he could come to your house and get you off your fat @$$ with the business end of his $300 athletic shoes? Yeah, think about that one while you're scarfing down those buffalo wings.

Around here, we're in it (once again) for the commercials. The price of a 30-second spot hit a record high of four million dollars, which ended up being too rich for General Motors' blood. We can't show you all of them, of course, but here are five of our favorites.

Budweiser - This year's ad features, as usual, the famous Clydesdale horses, and introducing their newest foal, who was just 7 days old during the shoot. For more on the Clydesdales, visit, or on Facebook or Twitter.

Doritos - We could not do this without showing you one of the latest homegrown entries extolling the goodness of Frito-Lay's flagship product. This year's contestants include one entitled "Back To You." When a Doritos bag gets left behind, it does whatever it takes to make it back to her. Written and directed by Girard Tecson.

Audi - A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. It appears to pay off, in a big picture sort of way.

Go Daddy - The popular internet domain registrar released its official ad for this year's Main Event starring Danica Patrick, about the importance of putting your idea online first before somebody else does.

Volkswagen - Finally, we conclude with the ad that has, according to an empty suit at ABC News, "stirred up so much controversy" because it's allegedly racist. We couldn't just show the commercial here, because it's more fun to see how stupid the white folks look while crying racism, when the black folks tell them it's not.

How are the boys in New Orleans doing? Well, the 49ers rallied in the third quarter with two goals, and then some, against the Ravens' one, closing the gap at 28 to 23. How will it end?

We'll find out when we wake up tomorrow, won't we?

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