Tuesday, July 06, 2010

Embrace This!

This is the new “wear your seatbelt” advertisement showing in the UK. It was the idea of some guy who wasn't hired to do it, but was inspired to produce a work on a subject dear to him. The result has been hailed all over the world as a work of art. It was sent to us just this morning, and we can safely assume it's already gone viral.

To learn more, go to http://embracethis.co.uk/, or contact the Sussex Safer Roads Partnership.

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