This is the new “wear your seatbelt” advertisement showing in the UK. It was the idea of some guy who wasn't hired to do it, but was inspired to produce a work on a subject dear to him. The result has been hailed all over the world as a work of art. It was sent to us just this morning, and we can safely assume it's already gone viral.
To learn more, go to http://embracethis.co.uk/, or contact the Sussex Safer Roads Partnership.
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