Friday, March 28, 2014

FAMW: Everything You Hate About Advertising In One Fake Video That’s Almost Too Real

It was the hope of this writer, early in his profession, to pursue a career in advertising, specifically on the creative side. It probably had to do with being raised in a "P&G family." But those hopes were dashed upon meeting just enough participants in the "ad game" to be weary of the prospect. That, and no one offered a job.

But a certain fascination has remained to this day, such that a recent article in Adweek about a so-called “Generic Brand Video” was too good to pass up. It seems that people who watch enough creatively assembled stock footage can be made to believe anything, which is food for thought, for this week's Friday Afternoon Moment of Whimsy.

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