Friday, October 28, 2011

FAMW: Neutraface

For all you designers out there, we've been seeing some new developments in typography in the last few years. Between the Obama presidential campaign (vaguely Futura-looking), the movie V for Vendetta, and who knows what else, a lot of typographers out there are vying for the claim to invent "the next Helvetica." Inspired by the work of modernist architect Richard Neutra, his son Dion assisted designer Christian Schwartz for House Industries, an American type foundry, to develop Neutraface, which is the subject of this (yet another) Lady Gaga parody, not to mention this week's Friday Afternoon Moment of Whimsy.

Too bad it's actually pronounced "NOY-trah". Don't ask me why.

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